Summary: From taking them out for weddings and birthdays to a visit to the hospital or engaging in a conversation, firms are helping the elderly physically and emotionally.The services are of help for the elderly , especially those who stay alone. said Rangasamy , a consultant engineer, who soon after registered with Naamcare Elder Services, a company providing medical and non-medical support to people.Doctors say that with joint families disintegrating, psychological support is most important for the elderly. "My wife is diabetic but this was the first time I realised that it was a risk to leave her alone. It's not that my wife had to be hospitalised, but it would help to have someone around." As we don't have any family nearby it's difficult to manage in times of emergency.